Songs are sung about either finding it or recovering from it, screen writers send story lines on unrealistic tangents to secure romantic endings, and books are filled with characters searching and pining for it.
But in the last decade or so, the game of looking for love has gotten some new rules, with the venue moving from the bar world to the the cyber world.
That said, it's always interesting to find out what men's preferences are when it comes to hair down there.
So, we teamed up with Ask and conducted a survey, asking over 5,000 dudes about their pubic hair predilection.
After three years behind bars, Tyson was released and registered as a sex offender in his home state of Nevada.
It used to be parents who worried about their children being picked up by unsavory types in bars and other seedy hang-outs.
Interestingly, 84 percent of the men surveyed had a preference when it came to a woman's pubic hair, but only 9 percent would end a date or sex because of a women's grooming habits -- so they must not care The survey was conducted on Ask from May 28- June 1, 2015. The age breakdown was as follows: Under 18 (1.77 percent), between 18-24 (21.91 percent), between 25-34 (32.6 percent), between 35-44 (21.91 percent), between 45-64 (20.10 percent) and over 65 (1.71 percent).
We can deny it all we want, but when it comes to guilty pleasures, celebrity gossip tops the list.
Below, we compiled the responses and a few standout comments into an infographic created by our own Jessica Kane.
Scroll all the way to the bottom for our thoughts on the matter.
And if you're looking for love in an online dating site you must be extra-careful, because looking for love already leaves you emotionally vulnerable, but you can't let that vulnerability bleed over into other realms as well. More than 90 percent of the potential dates on are canceled subscribers, people who never subscribed, duplicates, or phantoms the company created to snare its a month subscription fee, a class action claims in Federal Court.