The three friends only had a 0 marketing budget but possessed plenty of faith that they’d found the answer to the specific dating woes that affected black millennial daters and those looking to meet them.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
Cofounded in 2013 by tech-savvy brothers Brian, 28, and Justin Gerrard, 30 and friend Jordan Kunzika, 22, a first-generation, Angolan-American, Bae grew out of a conversation that came up over a dinner for young entrepreneurs in NYC.
When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps.“For many of our friends of color, particularly black men and women, the experience on mass-marketing dating apps like Tinder and Match was unfulfilling, and at times degrading,” says Justin Gerrard.
“Black male daters typically had to send 10 times the number of messages as their white counterparts to receive one response and black women were fetishized for their looks and flooded with inappropriate comments.”By combining their love of technology, serious smarts (the trio boasts degrees from Dartmouth, Harvard, and the University of Virginia) and a desire to fix the problem of dating bias, Bae was launched at Howard University in April 2014.
Utilizing the very latest technology and advanced software applications, our goal is to enjoyably match quality Black Singles around the globe.
With your safety and security a top priority, Black Dating For Free takes your online dating experience very seriously- heavily guarding your personal information and even taking extra precautions to protect users against profanity and inappropriate material or language.
Several decades ago most black dating singles met through the church.
For example, while single Christian black women have the highest church attendance (33%) among all singles groups, most black dating couples do not meet each other at church anymore. Because only 15% of black single men attend services or Christian singles groups regularly.
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You could already know the difference between the two.