Beautiful People describes itself as the largest online community for attractive people and claims that its services have led to over 700 marriages.
Beautiful People launched a satirical campaign in support of same-sex marriage in the United States in June 2012 by producing images using look a likes.
The images depicted Michele Bachmann marrying Sarah Palin and Donald Trump marrying Mitt Romney with President Barack Obama as the priest.
Beautiful is an online dating service where applicants to the website are voted in or out by existing members of the opposite sex over a 48-hour period.
The vote is democratic, if applicants secure a majority of positive votes they are accepted.
“It’s human nature, it’s Darwinism, it’s millions of years of evolution.
It may not be politically correct to say that looks are important but it is certainly very honest – it’s a fact of human nature.” Greg Hodge certainly doesn’t beat around the bush when it comes to defending the way his site is run.
The images were displayed on billboards around the county however many were banned.
Beautiful People then placed the banned billboards on the back of trucks which were driven around New York.
In order to join, one must first apply and undergo a voting process in which current members decide whether or not the applicant is attractive.