She became an instant public sensation in Dallas, and Cowboys General Manager Tex Schramm noted all of this.
But David Nelson made sure that one touchdown would be a memorable one. The Bills wide receiver dates Kelsi Reich, a Cowboys cheerleader.
From that point on, the "Cow Belles & Beaux" became the "Dallas Cowboys Cheerleaders", with new members added every year.
America's sweethearts, the Dallas Cowboys cheerleaders, have been warming the hearts of football fans since the 1970s when team president and general manager Tex Schramm recognized the marketing potential of such a unit.
Schramm began recruiting professional dancers in the early 1970s to perform at games.
Before that time, local high school students made up the Cowboys cheerleading squad.for two practices and autograph signing before the game started.After that, it was four straight hours of cheering, dancing, and smiling. Until she did the numbers on what she was being paid and realized she was being exploited. Brenneman filed suit against the Bengals franchise on Tuesday.Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance.At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be more primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads.In 1969, it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from local high school cheerleaders in the Dallas-Fort Worth area.