"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
The study's authors sifted through decades of research about what makes people romantically compatible.
There are lots of reasons why the site has become popular nowadays.
It also offers Muslim dating and has a vast database of culturally diverse dating personals.
With the industry expected to grow by another $100 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
It’s not clear that the young and perky are the best market for corporate matchmakers.
From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.
But for those of us looking to go a cheaper route, there's a solution: the internet.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?