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In January 1902 the Editor of Picture Postcard Magazine published a statement, at the request of the Postmaster General, which said that "... the address side, a continuation of the message, or the name and address of the sender, or even an advertisement, so long as such matter does not interfere in any way with the legibility of the address.
Mr Hartmann soon had his cards, with their divided backs, on the market, and other card manufacturers rapidly followed.
While a postcard is usually printed by a private company, individual or organization, a postal card is issued by the relevant postal authority.
The world's oldest postcard was sent in 1840 to the writer Theodore Hook from Fulham in London, England.
Initially this change did not apply to postcards sent overseas, and postcards printed at this time carry a suitable warning message. Price & Son, The Library, Ware, and shows a feature that appears on some of the earlier divided back cards of the address space being bigger than the message space.
This was posted in 1906 but may well have been printed any time after January 1902. is an early divided back card, which contains another clue about age - and the C W Faulkner only became a limited company in 1905.
nothing shall be written or otherwise impressed upon, or attached to any part of, that side of a postal packet which bears the address at which the packet is to be delivered ..." which, in effect, interfered with the duties of the Post Office.
This was originally interpreted as meaning that nothing could be written on the address side of a postcard.
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