Find out how audiences are engaging with live video, their favorite platforms, and which industries are leading the live video revolution. 81% of internet and mobile audiences watched more live video in 2016 than in 2015. Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. The global VOD market in 2016 is about .3 billion.
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According to Forbes, 59% of executives would rather watch a video than read text. 79% of websites that feature video use third party hosting. 96% of B2B organizations are using video as part of their online marketing. 73% of B2B organizations report positive ROI from video marketing. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate. An introductory email that includes a video improves an increased click-through rate by 96%. Digital marketing spend will grow from $57.29 billion in 2014 to $103.37 billion in 2019. 23% of people who have been presented with a poor quality video experience would hesitate to purchase from that brand. User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015. Video on social media generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. Retail sites with video increase conversion by 30%. 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Mobile and tablet shoppers are 300% more likely to view a video than laptop/desktop users. 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video. 52% of marketing professionals worldwide name video as the type of content with the best ROI. Video on a landing page can increase conversion by 80% or more. Combining video with full page ads boosts engagement by 22%. 70% of marketers claim video produces more conversions than any other content. Businesses using video grow company revenue 49% faster year-over-year than organizations without video. Native video uploads to Facebook have 10X higher reach compared to shared You Tube links. 74% of millennials find video helpful when comparison shopping. Millennials are more likely to consume live content on a smartphone (56%) or tablet (44%). You Tube has over a billion users, and 80% of its views are from outside of the US. Video drives a 157% increase in organic traffic from search engines. The average conversion rate for websites using video is 4.9%, compared to 2.9% for those who don’t. “How to” searches on You Tube are up 70% year-over-year. 1.8M words: that’s the value of one minute of video, according to Dr.
88% of visitors stay longer on a site with prominent video displayed. (CBS4) – April the giraffe, and her baby boy Tajiri, are streaming live online again. The feed is supposed to last approximately four hours.April finally gave birth on April 15, and later received his name, which means Hope or Confidence in Swahili.Privacy issues abound as users have no control over who views their broadcasts, and all their clicks and interactions as a viewer could be collected or shared.Via in-app purchase, viewers can purchase coins to give as gifts to broadcasters. Email subscriber dropout is reduced by 75% with the incorporation of video.