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And even though they are already more than a month into the program, they did not follow the magical 90/10 rule from the movie hitch (video below).The 90/10 rule, if you recall, is this: When you are out on a date with a girl, and you get the signal that it’s ok to give her a kiss, you don’t swing in and go 100% of the way to the lips. You go 90% of the way and wait, and let her come the last 10%. I connected the dots between the ideas I was presenting and their business. But founders – do NOT make your mentors, your customers or anyone else for that matter do 100% of the work.Named after the Will Smith film about a romantic guru who helps singles find love, the idea for the app was inspired after founder Anton Gu met a mutual friend one night but felt too bashful to ask his chums for her number.'The next day I was sitting at home, thinking how could I get in touch with her.

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In my startup meetings tonight, that was not the case unfortunately. I knew about them, and even though some had already connected with me on Linked In and had setup meetings with me digitally, they knew nothing about me. Just like that magical moment when you are green-lighted by the man/woman of your dreams to go in for the kiss the first time – make your mentors (or your customers) want to go the last 10%.

I felt like I was the one trying to convince the startup to pick me!

Detail — it is not my job to help you, it is something that I want to do and therefor I do it for free.

But here is the thing, you have to want it more than I do. I found myself rushing around trying to make sure I spoke to 3-4 of the different companies and made sure that I offered to make introductions, offer advice and to provide tidbits of information that might spark a meaningful thought and/or conversation.

Alex Hitchens is “The Date Doctor.” He helps men to land dates.


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