In November 2012, Channel 4 News revealed that the company had created a team of employees whose job was to create fake accounts for its network of websites, in order to send large amounts of flirtatious messages to genuine users.
Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
and focused on buying appropriate keywords on Google Ad Words for a dating website.
It's successfully launched thousands of happy and lasting relationships.
70 - Halifax, Yorkshire - West Young at heart, honest, caring, funny enjoy life generally happy People tell me I am one of the 'good guys'. Our goal is simple - to add love, romance and fun to the lives of single people.
Saga Dating is an online dating service that'll help you find and connect with people like you.
We're one of the oldest and best known dating communities on the web, and we have a unique, and very popular, secret weapon - our intelligent two-way matching feature. I can honestly say we have clicked in a significant way and that we are enjoying developing a new relationship together.
If you’re trying to find the love of your life, it may be time to take up yoga.
WIRED recently looked into data from Ok Cupid and to help determine what attributes make people more attractive to online daters.
The company started out with just one dating site, Singles365.com, which utilised the platform they developed called White Label Dating.
This platform was the first iteration of the company’s current turnkey dating software.
It features 24 hours of battery life and claims to be a 'mini-disco on the move'.