I watched her swipe left to reject a professional football team's worth of New York-area hipsters, jocks and nerds.
But when I started writing people’s online dating profiles for e-Cyrano.com, all that changed. By the end of our phone call, I’d pare down what they’d said into an enticing short story while marketing their date-ability in the process.
I’d make sure that every sentence focused on what the reader—your future boyfriend or girlfriend—could expect when dating you.
A recently published study from researchers at the University of Iowa looked at how specific kinds of content in online dating profiles changed people's perceptions of the profile's owner.
They found that trying too hard to impress someone was one common downfall.
These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.
We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
The end result would be a profile that read like a good article or book jacket instead of a dating ad, and when someone reached the end of it, they’d want to read more and contact the person.