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Or, hey, maybe it's that people look better when they aren't bundled up in an oversized turtleneck sweater.

Dating site Match told Business Insider that July tends to be one of its busiest months.

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According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).

Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.

In fact, people over 50 are one of the fastest growing segments.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

The summer can be a great time to start a new relationship.

Maybe it's that lingering "school's out" mentality that makes us feel young and carefree.

A great diversity of online dating services currently exists.

Some have a broad membership base of diverse users looking for many different types of relationships.

, like, “a guy told me he was looking for a girlfriend by next year so he’d have someone to split rent with.” Then there was the charmer who told his date about the time he “got wasted, peed and mopped it up with his clothes, and then wore them.” Um, yeah.

, we’d like to assume you know better than to make mistakes like these.

She signed up for JDate, an online dating site for Jewish singles.

197 Comments

  1. These people believe that if they do not even know the real name of their cybermate—and never actually see them—their affair cannot be regarded as from a moral point of view; it's no different from reading a novel or other form of entertainment.

  2. Even the second tier online dating sites pack a punch with hundreds of thousands of members. The abundance of choice though has its advantages and disadvantages. The disadvantage is that there are a ton of bad online dating sites full of fake profiles and empty promises. Unlike e Harmony though, I spent a lot more time weeding through lower quality profiles.

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