/PRNewswire/ -- Unrest in the British online dating industry: Although the number of monthly users over the last two years has increased 13 percent to a total of 7.1 million users, revenue has decreased a total of has never been higher.
The influx is mainly due to the new set of social dating players in the market.
Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.
Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.
A significant part of e Harmony's value proposition is to provide a service that is built on safety of the customer, thus establishing credibility.
Customers are pre-screened using a Relationship Questionnaire, and those that do not meet criteria for being able to establish a long term relationship are declined.
And many of them pay a hefty sum for that chance to meet their perfect match.
At the two biggest subscription-based sites in the U.Match has said it sees Europe as the engine of growth over the next few years as growth in the more mature US online dating market has slowed considerably.A spokesperson for Match said: "The international business is seeing strong year-on-year growth, with the UK market having a particularly strong close to the year due to sound, innovative and return on investment-focused marketing and product investment." British dating sites in general are seeing a rise in members despite the credit crunch as singletons look for a more cost-effective way of finding a partner.The weak monetization of users is mostly due to improved consumer protection regulations.However, this is not a reason for providers to worry: At of sales per user, the dating industry in the UK is still in leader when compared to other European countries.Companies such as Match and Easy Date, which owns the Speed Dater, Datethe UK and Be Naughty brands, say they have seen some of their best days of trading since the collapse of Lehman Brothers ramped up global financial turmoil in September.